It’s time for currywurst (and technology).
It’s the beginning of September and summer is drawing to a close; this is when you will begin to smell something special in the air of the German capital.
At the IFA electronics trade show, among the huge pavilions of Messe Berlin, the “smell” of the latest technology mixes with the aroma of currywurst, the Berlin delicacy consisting of bratwurst with curry sauce. An unusual, but absolutely wonderful combination.
Last year we really had our fill (of technology as well as currywurst!). This year we’re ready once again to discover what the most important technology trade show in Europe has to offer.
IFA will open its doors from 5th to 10th September at the Berlin Exhibition Centre: dozens of pavilions, all filled with the latest hi-tech innovations, from smartphones to wearable tech, from the latest TVs to the next generation of tablets and notebooks.
Curious to know what awaits us? Rumours of the hot new tech products to be unveiled there are already circulating.
Samsung, for example, seems to be pushing forward ever more aggressively on the wearable device front and is expected to amaze everyone with the Gear VR, their virtual reality headset. But the presentation of the new Note 4 will certainly generate the most interest for the Korean firm.
Still on the phone front, Sony will not be left as an onlooker, with rumours swirling that the new Xperia Z3 will be unveiled in Berlin as the Japanese manufacturer looks to muscle in on the action in this sector.
And, of course, we will be there too at IFA – or Internationale Funkausstellung to its friends. You will find us exactly where we left off last year: Halle 3.2, stand 204. Here is our precise location:
We will be proudly showing off our new products to all comers. First off, you will be able to see our innovative new Sporty line, which combines fitness and technology to perfection. Our new universal tablet cases will also be taking centre stage: completely adaptable and reversible, they adapt to fit many different devices and not vice versa, thanks to Tucano’s new X-Fit system.
Visitors will also be dazzled by our new range of backpacks: all masterfully designed for a high-tech lifestyle, but they also offer an almost infinite range of colours and materials to choose from.
But man cannot live on tech alone. So if you come and find us, we will have the perfect excuse to enjoy a currywurst together. Feeling hungry already (and not just for the latest tech)? Well don’t fret, there may still be a little while to go before IFA, but we’ve found a currywurst recipe to tide you over until September! Guten Appetit!
Prepare your taste buds and prepare for your tech fix – we’ll see you in Berlin!
Tucano @ IFA
5-10 September 2014
Halle 3.2, Booth 204
Messe Berlin, Messedamm 22, 14055 Berlin, Germany