Our bestselling bags: Work_Out for Apple,and much more
In 2005, the computer bag got slimmer and Work_Out was born. This colourful collection rapidly became Tucano’s best-selling line.
The minimal design communicated harmoniously with Apple’s own design language seen in their iBooks and PowerBooks – the main Apple products of the day. They became hugely popular with Apple fans and evangelists. This helped Tucano expand and enter the global market, becoming a direct Apple partner in many European countries, the USA, Japan, Singapore, and Australia.
The choice of materials and brilliant colours reaffirms once again the vivacity of the Tucano brand and its innate desire to set itself apart, surprising its public. Established managers, university students, young designers, and leisure and work travellers: everyone chose the colour and compactness of Work_Out to wear their laptop.
Eight years later, in 2013, this collection would be updated to keep up with the zeitgeist: Work_Out II offers even more versatility and can take every kind of Ultrabook and notebook, all while remaining faithful to Apple’s products.